FULL-SERVICE MAILING SERVICE
If you have never launched a direct mail campaign to generate leads it can seem like an intimidating process but we can make it easier for you.
Important Components to a Successful Direct Mail Campaign:
Step 1: An Accurate Mailing List
Step 2: An Attractive Mailing Piece
Step 3: A Compelling Offer
Step 1: An Accurate Mailing List
Use the most accurate mailing list to target your best prospects:
Carefully define your target audience to only generate leads that would be the most likely to do business with you. The more precisely you can describe the characteristics of your most likely prospects the more successful your campaign will be. Your objective is to maximize your ROI (return on investment) by spending less to generate more leads. Each characteristic of your target audience is called a “select”. The more selects you can identify the more targeted your campaign will be. We will find you the best list to reach your best audience.
Consider:
Demographics of Your Target
- Age
- Income
- Home ownership
- Children by age
- Gender
- Ailments
- Pet ownership
- Many more
Geographic Service Area
- Radius around your business
- Zip Code
- National
- Carrier route
Psychographic Segmentation
- Areas of interest
- Values
- Beliefs
- Lifestyle
- Attitudes
- Interests
- Social class
Step 2: An Attractive Mailing Piece
Make sure your mailing piece is attractive:
Now that you have identified your most likely prospects, you want to compel them to want to read your mailing piece.
A. Make sure your mailing “speaks” to your prospect’s area of interest with relevant graphics.
B. Use fonts that relate to your message:
- Use a business font for a business message
- Use a whimsical font for a fun message
- Don’t mix fonts. Use no more than 2 fonts so your piece looks professional
C. Make sure your piece is not cluttered so your message stands out.
- Use white space to frame your message
- Don’t put text over images it makes it harder to read.
D. Don’t forget to include important contact information so your prospect can easily contact you the way you want to be reached.
- Phone number
- Website
- QR code to a landing page
- Email address
Step 3: Compelling Offer
Include a compelling offer:
Now that you have successfully landed your mailing piece into the hands of your best prospects you want them to take an action. Make sure your offer is compelling enough to cause your prospect to want to take advantage of it.
A. Dollar amount discounts generate a better response than percentages off. People don’t want to lose a real money discount and they don’t need to calculate what a percentage off will do for them.
B. “FREE” is still a great word to cause an action.
C. Consider a coupon so you can track the response rate to your campaign.
D. Include a deadline with your offer to stimulate a quicker response.