When it comes to growing their customer base, some businesses mistakenly think direct mail isn’t for them. When in fact, a direct mail marketing campaign can be an easy and affordable way to generate more business. According to a recent article in Forbes , direct mail is more powerful than ever especially now when mailboxes are almost empty. Consumers will respond more to a direct mail message, considering there are so many other distractions trying to get their attention.
Statistics show nearly half of the people who receive a piece of direct mail read or scan it, which is much higher than an email or worse robocall.
The statistics are even higher when direct mail is configured properly and the consumer or business is targeted using accurate mailing lists. Here are three examples of different ways direct mail can help an organization.
Large Enterprises
Large companies often launch more than one type of direct mail campaign. The use of automated direct mail can help a large company stay organized while still sending many types of leaflets, letters or postcards with different types of lists. This can be done while tracking and targeting these consumers determining the return on investment. For example, Bath and Body Works does an excellent job of sending out coupons to a select group of customers. In fact, it’s so popular it’s one of the retailer’s most searched questions, “how do I get on the Bath and Body Works mailing list?”
Medium and Small Business
Direct mail can benefit a business looking to stand out when in direct competition with other similar businesses. It’s an excellent way a business can attract loyal customers and introduce new services or special offers. Local businesses can follow up directly with a consumer with an email or phone call – “Did you receive it” or “ Did you like it?” and increase the chance of a purchase by six times according to Hubspot. Plus, a piece of mail is perceived as more trustworthy, which is important when maintaining a local presence in the community.
Nonprofit
Nonprofits can appeal to their targeted demographic while fulfilling their mission using direct mail. A connection with donors can be made, event notifications can be sent out, or updates about the organization can be shared. A study by the nonprofit source shows the use of direct mail boosts the conversion rate to 28% versus digital mail alone.
Let AVS Leads help your organization reach your target audience
Examples of available list data include:
- Resident Mailing List
- Consumer Mailing List
- Business Mailing List
Contact AVS Leads today at 714-793-0799, or reach any team member at info@avsleads.com Visit www.ASVLeads.com for more information.