SNAPSHOT SERVICES
We Take Your Current Best Leads and Find More Look-Alike Prospects through Predictive Modeling
Update and Refresh Your Leads
What is a snapshot and why is it important?
A snapshot is a tool that statistically profiles and scores your current customers. By doing predictive modeling you will be able see the characteristics that define your best customers. You will then be able to source marketing lists that will “look like” your best customers. Why is a snapshot important? You want to make more money than your marketing efforts cost. That’s called ROI (return on investment). If you know the characteristics of your best customers you will then be able to search for prospects with similar characteristics.
After all, wouldn’t you want more customers like your best customers?
- With a snapshot as a guide to reach likely prospects you will actually be saving money.
- The money you spend for the snapshot will provide a saving in the cost of lists, print and postage.
- You won’t be wasting money on reaching prospects that don’t perform like your best customers.
- Your snapshot is a one-time expense. Once you do a snapshot you will have the information that will provide the basis for all your future marketing campaigns.