Ways to make your mailing list the most effective marketing tool
Let’s say you’ve made the wise choice to use direct mail. Afterall, 70% of consumers prefer traditional mail versus unsolicited email offers. Plus, the response rate is much higher with direct mail versus online.
What are some ways to target your audience to make sure your direct mail investment is worthwhile?
Here are some examples of how a targeted direct mailing list can work for you
Audience
The best way to use a mailing list is to know your target audience. Typically, companies already know who their best customers are and we can create your list to identify similar prospects. When we are talking to businesses we ask them, what are the characteristics of your best customer?
For example, a moving company may prefer customers that live in an apartment complex with a certain income and may use a coupon to entice folks to consider using their service. They may have had success with renters in an area in the past. Using that information, we can create a mailing list that identifies potential customers.
Geography
When you want to send mail to a certain part of a neighborhood or an entire city, our mapping services will target your preferred area. For example, restaurant owners can send out coupons to households around their shop if they want to reach a large number of potential customers. The post office offers a special postage rate for mail delivered on carrier routes and we can create your list.
A roofing contractor may want to be more particular with their direct mail campaign and target a specific audience. They wouldn’t want to send direct mail to folks at an apartment complex, who don’t own their homes. They will want to mail to homeowners who live in houses that are over 20 years old with a household income over a certain amount.
Demographics
AVS can also narrow down a mailing list with the appropriate age, homeowner, household income, or number of children in the house with a certain age range. There are thousands of different types of selects.
For example, a pet grooming facility that only specializes in dogs may send out a coupon to dog owners within a ten mile radius that have a household income over a certain amount. Yes, we can find lists of those people also.
It’s important to narrow the list down so that you are targeting your campaign to the most appropriate recipient. That’s how you are going to reduce your printing cost and reduce your postage cost, and see a higher rate of return. The list will be the best investment when it is attracting as many customers within the best demographic and geographic characteristics.
Contact Us
Call AVS Leads today at (714) 793-0799 or click here set up a time to talk to to discuss your next direct mail campaign, we have the experience and expertise to help you gain a greater response rate and generate more leads with the right list. We will research your target audience for FREE.