About AVS Leads
Data requires experience.
AVS Leads is a team of data, processing and mapping specialists. We help businesses, agencies, printers and publishers reach the right people, with the kind of attention large data companies rarely have time to give.
What experience means here
Records are easy to find. Knowing which ones to use is the hard part.
List sourcing
Which files exist, how they are compiled, what each select really means and when a file is the wrong one for the job.
Postal requirements
CASS, NCOA, Move Update, walk sequence and carrier-route rules, and how each affects deliverability.
Data processing
Merge/purge, deceased and Do Not Mail coding, file combining and cleanup on files that arrive in every imaginable condition.
Geography
Radius, boundary, zone, ZIP+4 and carrier-route targeting, drawn by a cartographer rather than guessed from a ZIP Code list.
Audience selection
Balancing precision against quantity so a list is focused enough to perform and large enough to matter.
Analysis
Penetration and response analysis that show where customers are concentrated and which prospects became customers.
Philosophy
People working with people create the best solutions.
Every client project is different. The fastest route to the right audience is usually a conversation with someone who has solved a similar problem before.
“To be the most effective resource for our clients to reach their customers and prospects.”
Respect and honesty
Including telling a client when a list, a select or a plan isn't the right one.
A can-do attitude
Complex and unusual requests are part of the job, not a reason to say no.
Continuous improvement
Looking for better ways to process, target and deliver, so clients see a better return on their marketing.
The team
The people you'll actually talk to.
Eddie Ratanadiloknaphuket
Mapping, Geographic Targeting, Resident Data & Production
Eddie specializes in custom mapping, geographic targeting, resident/saturation mailing data, walk sequence lists, carrier-route analysis, order production, and custom geographic projects. His work includes radius mapping, custom boundary and territory mapping, ZIP Code and ZIP+4/street-level mapping, carrier-route mapping, resident/saturation data, EDDM/saturation analysis, geographic counts, multiple-location targeting, and specialized notification mailing areas.
eddie@avsleads.comCorine Redira
Consumer, Business & Specialty Data
Corine specializes in targeted mailing lists and database research for customers looking to reach specific audiences. She works with consumer demographics, business data, specialty data, voter data, surname selections, geographic proximity selections, and custom combinations of demographic and business criteria. If a customer can describe the audience they want to reach, Corine can research the available data and recommend appropriate selections.
corine@avsleads.comCecile “CeCe” Agabao
Data Processing & Analysis
Cecile specializes in processing customer data and list-rental files for mailing and analysis. Her services include walk sequence append, merge/purge, NCOA, CASS Certification, deceased and Do Not Mail coding, database cleanup, file combining and preparation, penetration analysis, response analysis, and custom data-processing projects.
cecile@avsleads.com
About the name
Why “AVS”?
AVS originally stood for Affordable, Valuable Sales leads. The name has stayed. The work has grown to include data processing, custom mapping, geographic targeting and customer analysis.
“The data we require demands a high understanding of postal regulations as well as the correct composition and order of the data.”
Where we work
AVS Leads provides data and services throughout the USA and Canada. Most projects are handled by phone and email, wherever the client is. Our mailing address is PO Box 66013, Anaheim, CA 92816.
Next step
Tell us who you want to reach. We'll show you what's possible.
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589How AVS works
- 01
Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
- 02
We help define the target.
Recommended selections, geography and a count you can react to.
- 03
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
- 04
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.