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Hear testimonials from clients who say it works. There are plenty of statistics that illustrate the effectiveness of direct mail.  Many studies show that direct mail provides a higher response rate compared to email, social media, and internet ads.  Plus, the response rate is even higher if a combination of the two are used when marketing […]

Benefits derived by expanding marketing services with direct mail The other day a colleague of mine mentioned he received a postcard in the mail advertising solar panels for his home. Problem is– he lives in an apartment complex, so the postcard immediately landed in the trash and it was of no use to him. But

Ways to make your mailing list the most effective marketing tool Let’s say you’ve made the wise choice to use direct mail.  Afterall, 70% of consumers prefer traditional mail versus unsolicited email offers.   Plus, the response rate is much higher with direct mail versus online.  What are some ways to target your audience to make

When it comes to growing their customer base, some businesses mistakenly think direct mail isn’t for them.  When in fact, a direct mail marketing campaign can be an easy and affordable way to generate more business.  According to a recent article in Forbes , direct mail is more powerful than ever especially now when mailboxes are almost

Don’t wait to until it’s too late, start planning now! Direct mail marketing your holiday specials can be a cost-effective way to reach your target audience, generate new customers, retain customer loyalty, and differentiate your company from the competitors.  Planning is the key to any successful marketing campaign.  Here are some ways you can maximize

Whether you are a marketing agency or an internal marketing department, you may want to consider adding direct mail marketing to your strategy, and here is why… When you are considering a marketing strategy, you are looking for the most cost-effective ways to reach the target audience that will give you the best return on

Online marketing is great, but its offline alternative has been proven to drive better results and Millennials love to get mail with their name on it. WHY DIRECT MAIL IS CRUCIAL. The objective is to increase your business and maximize ROI for your clients. 1. It’s Easier for Customers The success of any marketing campaign—whether

You need new customers but may not know how to find them. Direct Mail is a highly effective way to find new customers. There is rarely any other factor that is more important to the profitability of a mailing than the quality of the list you use. While the offer and creative elements are important

Social Media has established itself as an essential marketing channel. What’s changing is the way it’s being used for direct marketing purposes. Social Media is Flexible, New, and Very Engaging While well-established businesses are still struggling to integrate social medial fully into their overall marketing and business strategies, 78% of companies had a dedicated social media team

5 Methods That Will Boost Your Direct Marketing Efforts: 87% of shoppers use coupons. Do you? Think of all of the coupons you receive in the mail, there are always a few that peak your interest. What do you do with the coupon you’re interested in? Hang it on your fridge? Put it in your