01 · Who to target
A database can give you records. We help you decide which records make sense for this campaign, then build the list around your geography, your criteria and your budget.
See how it works
Consumer, business, specialty or resident data. The choice changes cost, postage and response, so we help you make it before you spend anything.
Combine geography with firmographics or household characteristics so every record fits the brief, not just the ZIP Code.
We show you how many records match and how each selection changes the total, so you can adjust quantity and budget before you order.
Go deeper
Age, household income, homeownership, home value, length of residence, presence and age of children, household characteristics, lifestyle and interest selections, surname/ethnic selections, voter data, geographic proximity to an address, and other available demographic and specialty criteria.
Industry (SIC and NAICS), geography, employee size, sales volume, business characteristics, executive and contact selections, phone availability, nonprofit organizations, and other available business criteria.
If you can describe the person, household, organization or business you want to reach, AVS can research available data and recommend appropriate selections.
Self-service list sites make it easy to download records. They don't tell you that a select you chose cut the audience in half, that a neighboring ZIP Code holds most of your best prospects, or that a residential file would reach the same households for less postage.
That judgment is what AVS adds. You still see every selection and every count. You just don't have to figure it out alone.
Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.
Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.
Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.
Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.
It depends on the file. Business, consumer and residential files are refreshed by their compilers on their own schedules, and different sources update at different rates. When we prepare a count, we can tell you which file it comes from and how that file is maintained.
For data you already own, NCOA processing updates records for people and businesses that filed a permanent change of address with the USPS.
Marketing files are compiled from a mix of public and commercial sources. Depending on the file, that can include property and assessor records, other public records, census-derived statistics, business directories and filings, and information people or companies have provided to other organizations under those organizations' privacy terms.
Sources differ from file to file. If sourcing matters for your project, ask us about the specific file before you order.
Yes. That conversation is where most projects start. Tell us what you sell, who buys it today, where you operate and what the campaign needs to accomplish. We will recommend selections, explain the trade-offs between a broader and a tighter audience, and, if you have a customer file, run a penetration analysis to see where your current customers are concentrated.
Prospect data is licensed, not sold outright. Most files are licensed for a defined use, such as a single mailing or unlimited use for a set period. Terms vary by file and we confirm them before you order.
Your own customer data stays yours. Cleaning or enhancing it does not change who owns it, although appended fields may carry their own usage terms.
Next step
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
We help define the target.
Recommended selections, geography and a count you can react to.
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.