Prepare the data · Data append
Most customer files know a name and an address and little else. An append matches your records to compiled data and adds the fields that make segmentation, personalization and analysis possible.
See how it works
Split customers by the characteristics that change how you talk to them.
Appended fields give your reports and analysis more to work with.
Complete records are easier to route, report on and use.
Match rates depend on the quality and type of your records. Appended fields may carry their own usage terms.
Often. Data append matches your records against compiled files to add missing fields, such as ZIP+4, names for address-only records, business firmographics or household characteristics. Results depend on how many of your records can be matched and on the permitted use of each field, so we review a sample before quoting.
Prospect data is licensed, not sold outright. Most files are licensed for a defined use, such as a single mailing or unlimited use for a set period. Terms vary by file and we confirm them before you order.
Your own customer data stays yours. Cleaning or enhancing it does not change who owns it, although appended fields may carry their own usage terms.
Excel and delimited text files (comma, tab, pipe or colon) work well. Fixed-width text files are fine with a file layout. We deliver in the format your printer, mail house or CRM needs.
Next step
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
We help define the target.
Recommended selections, geography and a count you can react to.
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.