Data · Consumer
Consumer data lets you address people by name and choose them by characteristics like age range, estimated income, homeownership and household composition. We help you pick selections that match your offer without narrowing the audience past the point of usefulness.
See how it works
Named mail reads as correspondence, not circulars, and lets you personalize the offer.
Choose the few characteristics that actually separate likely buyers from everyone else in the area.
Every selection costs quantity. We show you the count at each step so the final list is still big enough to test and learn from.
Selections
Available selections vary by file and permitted use. If you can describe the household you want to reach, ask us and we will research what is available.
Phone numbers are available on a limited share of consumer records and are typically screened against the National Do Not Call Registry.
Licensing data does not by itself give you permission to call or text anyone. Telemarketing is regulated, and your counsel should confirm how the rules apply to your campaign.
Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.
Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.
Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.
Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.
Marketing files are compiled from a mix of public and commercial sources. Depending on the file, that can include property and assessor records, other public records, census-derived statistics, business directories and filings, and information people or companies have provided to other organizations under those organizations' privacy terms.
Sources differ from file to file. If sourcing matters for your project, ask us about the specific file before you order.
Sometimes. Phone numbers are available on a limited share of consumer records and on many business records, and phone availability can be used as a selection. Consumer phone data is typically screened against the National Do Not Call Registry. Ask before assuming a file includes them.
Licensing data does not by itself give you permission to call, text or email anyone. Telemarketing is governed by laws and rules such as the Telephone Consumer Protection Act, the FTC Telemarketing Sales Rule and the National Do Not Call Registry, as well as state laws. Commercial email is governed by the CAN-SPAM Act and state laws.
We can explain how a file was prepared and screened, but we do not provide legal advice. Your counsel should confirm how these rules apply to your campaign.
Prospect data is licensed, not sold outright. Most files are licensed for a defined use, such as a single mailing or unlimited use for a set period. Terms vary by file and we confirm them before you order.
Your own customer data stays yours. Cleaning or enhancing it does not change who owns it, although appended fields may carry their own usage terms.
Next step
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
We help define the target.
Recommended selections, geography and a count you can react to.
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.