02 · Where to target
Your market isn't a list of ZIP Codes. It's the neighborhoods near your locations, the area your trucks actually drive, the blocks affected by a project. Our cartographer maps it the way it really is, then we select the audience inside it.
See how it works
Target the area you serve, not the nearest administrative boundary.
Stop paying to reach households outside your service area.
Water districts, city limits, transit corridors: if the area has to follow a specific line, we map it.
Geographies
Everyone within a set distance of an address, or of many addresses at once.
Best forStores, offices, service providers with a local draw
An area defined by north, south, east and west limits: streets, highways, rivers or other landmarks.
Best forService areas shaped by roads or natural features
A pre-established area such as a city limit, county line, school or water district, or delivery zone.
Best forUtilities, public agencies, businesses with defined territories
Whole ZIP Codes. Simple to define and widely understood, but ZIP Codes can contain very different neighborhoods.
Best forBroad local and regional campaigns
Street-level segments within a ZIP Code, often a single block face or building. The most precise geography.
Best forNotification mailings to specific blocks
The set of addresses one letter carrier delivers to. More precise than a ZIP Code and the basis for saturation postage.
Best forSaturation and neighborhood-level mailings
Go deeper
Some mailings must follow very specific boundaries. We map the required area precisely and prepare the list. The notification requirement itself is set by the agency involved, so confirm its rules for your project. Examples include:
A penetration analysis plots your customers against the total households or businesses in each area. It shows where you already perform well, where there is room to grow and which areas are worth the next mailing.
Yes. We can select records within a set distance of one address or many, such as every location in a franchise system. A radius can be combined with any other selection, for example homeowners within three miles of each store.
Yes. Send us a marked-up map, a list of streets, landmarks that form a boundary or a set of ZIP Codes. We translate it into a selection at the level your campaign needs, from ZIP Code down to carrier route or ZIP+4.
Yes. That conversation is where most projects start. Tell us what you sell, who buys it today, where you operate and what the campaign needs to accomplish. We will recommend selections, explain the trade-offs between a broader and a tighter audience, and, if you have a customer file, run a penetration analysis to see where your current customers are concentrated.
Next step
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
We help define the target.
Recommended selections, geography and a count you can react to.
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.