Why routes can beat ZIP Codes
ZIP Codes are drawn for mail processing, not marketing. Route-level data such as median income, home value and owner/renter mix lets you mail the parts of a ZIP Code that fit your offer and skip the ones that don't.
Define the geography · Carrier routes
Target the routes letter carriers actually walk.
A single ZIP Code can hold very different neighborhoods. Carrier routes split it into the real delivery paths, so you can choose the routes that fit your audience and prepare them for carrier-route postage prices.
See how it works
Choose routes, not whole ZIP Codes
Carrier routes divide a ZIP Code into the neighborhoods the carrier actually walks.
Loading illustration: illustrative market map
What you get
Neighborhood precision
Choose routes by their characteristics instead of mailing an entire ZIP Code.
Postage-aware planning
Saturation and high-density prices depend on coverage and volume per route. We plan with those thresholds in mind.
Clean hand-off
Walk-sequenced files your mail house can use without rework.
Details
Saturation and high density
USPS Marketing Mail offers carrier-route prices for mailings that reach a high share of addresses on a route (saturation) or a minimum number of pieces per route (high density). Requirements are set in the USPS Domestic Mail Manual and can change, so we confirm them for each campaign.
EDDM or an occupant list?
Every Door Direct Mail (EDDM) is a USPS product that skips addressing entirely. An occupant list gives you addressed pieces, route selection informed by demographics and the ability to combine routes with named records. We also run EDDM/saturation geographic analysis to help you choose routes either way. The right choice depends on the campaign, and we will walk you through the trade-offs.
Yes. AVS can prepare and process mailing data, append walk sequence information, perform CASS/NCOA processing, and provide files in the format required by the customer or production partner. We can send files straight to your mail house or printer.
Yes. Send us a marked-up map, a list of streets, landmarks that form a boundary or a set of ZIP Codes. We translate it into a selection at the level your campaign needs, from ZIP Code down to carrier route or ZIP+4.
Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.
Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.
Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.
Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.
Related
Next step
Tell us who you want to reach. We'll show you what's possible.
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589How AVS works
- 01
Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
- 02
We help define the target.
Recommended selections, geography and a count you can react to.
- 03
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
- 04
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.