Resources
Practical guides for people who buy, clean and mail data.
Written by the people who do the work. No stale statistics, no fluff: how targeting, data quality and postal preparation actually work.
Guides & articles
- B2B DataBusiness Mailing Lists: A Practical Guide for B2B MarketersHow to build a B2B mailing list that reaches the right companies and the right people inside them: industry codes, company size, titles, suppression and the questions to ask any data provider.3 min read
- Audience TargetingHow to Choose the Right Audience for a Direct Mail CampaignThe list is the decision you can't fix with design. A step-by-step approach to choosing a direct mail audience: campaign goal, file type, geography, selections, customer insight and testing.3 min read
- Postal OptimizationCASS vs. NCOA: What Marketers Actually Need to KnowCASS fixes and verifies addresses. NCOA updates addresses for people who moved. What each does, why the USPS Move Update standard matters, and what neither one can do.3 min read
- Data QualityHow Merge/Purge Reduces Direct Mail WasteWhere duplicate records come from, how merge/purge matching works, how to choose the right match level and priority rules, and how to estimate what duplicates cost you.3 min read
- Geographic MarketingHow Radius Mailing Lists WorkA radius mailing list selects households or businesses within a set distance of a location. How to choose the distance, combine a radius with other selections and handle multiple locations.3 min read
- Postal OptimizationCarrier Routes vs. ZIP Codes: Which Should You Use?ZIP Codes are built for sorting mail; carrier routes follow the letter carrier. How they differ in precision and postage, the USPS saturation and high-density requirements, and when each makes sense.3 min read
- Data QualityWhat Makes a Marketing Database Valuable?Accuracy, completeness, currency, consistency, uniqueness, provenance and usability: seven qualities that decide whether a marketing database is an asset, plus a quick self-audit.3 min read
- Geographic MarketingPenetration and Response Analysis: Learning From Your Own Customer FilePenetration analysis shows where your customers are concentrated. Response analysis shows which mailed prospects became customers. What each one needs, what it shows and how to use the results.3 min read
- Direct MailHow Agencies and Printers Can Add Audience Data to Their ServicesClients already ask agencies and printers where to get a list. How to offer audience data, file processing and analysis without building a data department.3 min read
By topic
Audience Targeting
Direct Mail
Data Quality
Postal Optimization
B2B Data
Geographic Marketing
Next step
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Or call 714-617-4589How AVS works
- 01
Tell us who you want to reach.
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- 02
We help define the target.
Recommended selections, geography and a count you can react to.
- 03
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
- 04
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.