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Data · Resident & saturation

Every deliverable address in your area, ready for saturation mail.

Residential lists reach every household in a neighborhood, addressed to the resident or current occupant. They are the simplest way to cover a market completely, and routes mailed at saturation levels can qualify for carrier-route USPS Marketing Mail prices.

See how it works

Choose routes, not whole ZIP Codes

Carrier routes divide a ZIP Code into the neighborhoods the carrier actually walks.
Loading illustration: illustrative market map

What you get

  • Complete coverage

    Houses, apartments, rural routes and PO boxes. Nobody in the area is missed because a name wasn't on file.

  • Walk sequence lists

    Resident and saturation lists in carrier walk sequence, ready for your mail house or production partner.

  • Selective where it helps

    Route-level characteristics such as median income or home value help you choose which neighborhoods to mail.

Selections

What you can select

Coverage
  • All deliverable residential addresses
  • Single-family or multi-unit dwellings
  • Include or exclude PO boxes
  • Names appended where available
Route-level characteristics
  • Median household income
  • Median home value
  • Median age
  • Owner and renter mix
Counts
  • Geographic counts
  • Radius counts
  • Custom-boundary counts
  • ZIP Code and carrier-route counts
Geography
  • Carrier route selections
  • ZIP Code
  • Radius or custom boundary
  • Customer-defined geographic areas

Details

What's included

  • Resident mailing lists
  • Saturation mailing data
  • Carrier-route selections
  • Walk sequence lists
  • Geographic, radius and custom-boundary counts
  • ZIP Code and carrier-route counts
  • Mailing data based on the geographic area you define

Residential or consumer?

Choose residential when the offer applies to everyone who lives in an area: a new store opening, a service available on every street, a community announcement. You pay for coverage, and postage can be lower.

Choose consumer data when only some households are a fit and you want to address them by name. You pay for precision, and mail fewer pieces.

Many campaigns use both: saturation in the core trade area, named households farther out.

Questions

Common questions about resident & saturation data

All questions →

Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.

Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.

Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.

Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.

Yes. AVS can prepare and process mailing data, append walk sequence information, perform CASS/NCOA processing, and provide files in the format required by the customer or production partner. We can send files straight to your mail house or printer.

Yes. Send us a marked-up map, a list of streets, landmarks that form a boundary or a set of ZIP Codes. We translate it into a selection at the level your campaign needs, from ZIP Code down to carrier route or ZIP+4.

Prospect data is licensed, not sold outright. Most files are licensed for a defined use, such as a single mailing or unlimited use for a set period. Terms vary by file and we confirm them before you order.

Your own customer data stays yours. Cleaning or enhancing it does not change who owns it, although appended fields may carry their own usage terms.

Next step

Tell us who you want to reach. We'll show you what's possible.

A count request takes a couple of minutes. A member of the AVS team reviews every request personally.

Or call 714-617-4589

How AVS works

  1. 01

    Tell us who you want to reach.

    A sentence is enough to start: who, where, and what the campaign needs to do.

  2. 02

    We help define the target.

    Recommended selections, geography and a count you can react to.

  3. 03

    We source and prepare the data.

    Licensed, cleaned, processed and formatted for how you will use it.

  4. 04

    You receive campaign-ready data.

    Delivered to you or your production partner, in the format they require.

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