How AVS works
Who to target. Where to target. Prepare the data. Analyze the campaign.
AVS organizes its work the way a campaign is built. Use one part, or combine several under one relationship: targeted data, custom mapping and geographic targeting, data processing, and penetration and response analysis. AVS Leads provides data and services throughout the USA and Canada.
The AVS framework
01 · Who
Target the right audience
Who should we reach?
Consumer, business and specialty data, plus resident and saturation mailing data. If you can describe the audience, we can research it.
Explore02 · Where
Define the right geography
Where exactly should the mail go?
Radius, custom boundary, zone, ZIP Code, ZIP+4 and carrier-route mapping, geographic counts and custom notification areas.
Explore03 · Prepare
Prepare the data correctly
Is the data ready to mail?
Merge/purge, CASS and NCOA, walk sequence append, deceased and Do Not Mail coding, and files in the format your production partner needs.
Explore04 · Analyze
Analyze your customers
Where are our customers, and who responded?
Penetration analysis shows where customers are concentrated. Response analysis shows which prospects became customers.
Explore
01 · Who
Target the right audience
Who should we reach?
Consumer, business and specialty data, plus resident and saturation mailing data. If you can describe the audience, we can research it.
- Consumer data
- Business data
- Specialty data
- Resident / saturation data
02 · Where
Define the right geography
Where exactly should the mail go?
Radius, custom boundary, zone, ZIP Code, ZIP+4 and carrier-route mapping, geographic counts and custom notification areas.
- Radius and custom boundary mapping
- ZIP, ZIP+4 and carrier-route mapping
- Notification mailing areas
03 · Prepare
Prepare the data correctly
Is the data ready to mail?
Merge/purge, CASS and NCOA, walk sequence append, deceased and Do Not Mail coding, and files in the format your production partner needs.
- Merge/purge
- CASS and NCOA processing
- Walk sequence append
- Deceased and Do Not Mail coding
04 · Analyze
Analyze your customers
Where are our customers, and who responded?
Penetration analysis shows where customers are concentrated. Response analysis shows which prospects became customers.
- Penetration analysis
- Response analysis
The AVS difference
Expert-guided data, not just another list download.
Who chooses the selections
- Self-service list site
- You, from a menu
- AVS expert-guided data
- You, with a specialist who knows what each select does to cost and quality
Geography
- Self-service list site
- ZIP Codes, cities, maybe a radius
- AVS expert-guided data
- Radius, custom boundaries, zones, carrier routes and ZIP+4, drawn by a cartographer
Your own data
- Self-service list site
- Upload not supported, or on your own
- AVS expert-guided data
- Merge/purge, CASS, NCOA, append and suppression against your files
Mailing data preparation
- Self-service list site
- Your mail house's problem
- AVS expert-guided data
- CASS/NCOA, walk sequence append and files in the format your production partner requires
Unusual requests
- Self-service list site
- If the menu doesn't have it, you can't order it
- AVS expert-guided data
- Custom projects scoped with you
When something looks off
- Self-service list site
- Help center article
- AVS expert-guided data
- A phone call with the person who built your file
| Question | Self-service list site | AVS expert-guided data |
|---|---|---|
| Who chooses the selections | You, from a menu | You, with a specialist who knows what each select does to cost and quality |
| Geography | ZIP Codes, cities, maybe a radius | Radius, custom boundaries, zones, carrier routes and ZIP+4, drawn by a cartographer |
| Your own data | Upload not supported, or on your own | Merge/purge, CASS, NCOA, append and suppression against your files |
| Mailing data preparation | Your mail house's problem | CASS/NCOA, walk sequence append and files in the format your production partner requires |
| Unusual requests | If the menu doesn't have it, you can't order it | Custom projects scoped with you |
| When something looks off | Help center article | A phone call with the person who built your file |
Next step
Tell us who you want to reach. We'll show you what's possible.
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589How AVS works
- 01
Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
- 02
We help define the target.
Recommended selections, geography and a count you can react to.
- 03
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
- 04
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.