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Who we help · Local & regional businesses

Know exactly who you're mailing before you spend the budget.

For a local or regional business, every mailing is a real expense. We help you decide who to reach, map the area you actually serve and prepare a list you can trust, with a person to call instead of a website to figure out.

What gets in the way

  • It isn't obvious which kind of list to buy.
  • Mailing an entire ZIP Code wastes money on households you don't serve.
  • There's no time to learn postal rules or data formats.

How AVS helps

What we do for local & regional businesses

Common examples

  • Home services and contractors
  • Cleaning and maintenance companies
  • Restaurants and retail
  • Clinics and professional practices
  • Businesses selling to other local businesses

Questions

What local & regional businesses usually ask

Yes. That conversation is where most projects start. Tell us what you sell, who buys it today, where you operate and what the campaign needs to accomplish. We will recommend selections, explain the trade-offs between a broader and a tighter audience, and, if you have a customer file, run a penetration analysis to see where your current customers are concentrated.

Resident (saturation) data covers deliverable addresses in an area, usually mailed to “Resident” or “Current Occupant”. It is the right choice when you want every household in a neighborhood.

Consumer data is named: it identifies individuals or households and lets you select by characteristics such as age, income, homeownership, children or proximity to an address.

Business data identifies companies, nonprofits and, where available, contacts inside them, selected by industry, size, location and title.

Specialty data covers audiences that don't fit a standard menu. If you can describe the person, household, organization or business you want to reach, we research what is available and recommend selections.

Yes. We can select records within a set distance of one address or many, such as every location in a franchise system. A radius can be combined with any other selection, for example homeowners within three miles of each store.

It depends on the work involved. A straightforward selection moves faster than a project that combines custom mapping, several sources and data processing. Tell us your mail or launch date when you request a count and we will confirm a realistic schedule before you order.

Next step

Tell us who you want to reach. We'll show you what's possible.

A count request takes a couple of minutes. A member of the AVS team reviews every request personally.

Or call 714-617-4589

How AVS works

  1. 01

    Tell us who you want to reach.

    A sentence is enough to start: who, where, and what the campaign needs to do.

  2. 02

    We help define the target.

    Recommended selections, geography and a count you can react to.

  3. 03

    We source and prepare the data.

    Licensed, cleaned, processed and formatted for how you will use it.

  4. 04

    You receive campaign-ready data.

    Delivered to you or your production partner, in the format they require.

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