04 · Analyze
Analyze an existing customer database to identify where customers are geographically concentrated, where market penetration is stronger or weaker, and potential geographic areas for future marketing. AVS can also perform response analysis by matching new-customer files against prospect files used in a direct-mail campaign.
See how it works
See the areas where your customer share is highest, and the ones where it's thin.
Use penetration to decide where future mailings are most likely to be worth the postage.
Match new customers back to the prospect file to see which mailed prospects responded.
In plain terms
Penetration analysis
Analyze an existing customer database geographically to show where customers are concentrated, identify stronger and weaker market areas, and help identify potential areas for future marketing.
Response analysis
After a direct-mail campaign, AVS can compare your new-customer file against the original prospect file, flag matches, and create a custom Excel response report to help identify which prospects became customers.
Analysis describes what happened in your own data. It informs the next campaign but does not guarantee future response.
Penetration analysis looks at an existing customer database geographically. It shows where customers are concentrated, which market areas are stronger or weaker, and which areas may be worth future marketing.
Response analysis happens after a direct-mail campaign. We compare your new-customer file against the original prospect file, flag matches and create a custom Excel response report showing which prospects became customers.
Yes. That conversation is where most projects start. Tell us what you sell, who buys it today, where you operate and what the campaign needs to accomplish. We will recommend selections, explain the trade-offs between a broader and a tighter audience, and, if you have a customer file, run a penetration analysis to see where your current customers are concentrated.
Excel and delimited text files (comma, tab, pipe or colon) work well. Fixed-width text files are fine with a file layout. We deliver in the format your printer, mail house or CRM needs.
Next step
A count request takes a couple of minutes. A member of the AVS team reviews every request personally.
Or call 714-617-4589Tell us who you want to reach.
A sentence is enough to start: who, where, and what the campaign needs to do.
We help define the target.
Recommended selections, geography and a count you can react to.
We source and prepare the data.
Licensed, cleaned, processed and formatted for how you will use it.
You receive campaign-ready data.
Delivered to you or your production partner, in the format they require.