Skip to main content

Define the geography · Radius

Reach the people within reach of your business.

Most local customers come from nearby. A radius list selects every household or business within the distance you choose around one location or hundreds, and can be combined with any other selection.

See how it works

Two locations, one campaign, no double mailing

Each household inside overlapping rings is assigned to one location.
Loading illustration: illustrative market map

What you get

  • Local by design

    Put the whole budget into the area customers realistically travel from.

  • Any number of locations

    One store or a franchise system, each with its own distance.

  • Layered selections

    Homeowners within three miles, businesses with 10+ employees within ten, and so on.

Details

How a radius list works

  1. 01Send your address or a list of locations.
  2. 02Choose a distance for each, or let us suggest one based on the market.
  3. 03Add any other selections: homeowners, income range, industry, employee size.
  4. 04Review the count by location and adjust the rings.
  5. 05Where rings overlap, duplicates are removed so each household receives one piece.

When a circle isn't the right shape

A radius measures straight-line distance. If your real service area is shaped by highways, water, hills or competition, a custom boundary or carrier-route selection will fit better. We will tell you when that's the case.

Questions

Common questions about radius mailing lists

All questions →

Yes. We can select records within a set distance of one address or many, such as every location in a franchise system. A radius can be combined with any other selection, for example homeowners within three miles of each store.

Yes. Send us a marked-up map, a list of streets, landmarks that form a boundary or a set of ZIP Codes. We translate it into a selection at the level your campaign needs, from ZIP Code down to carrier route or ZIP+4.

It depends on the work involved. A straightforward selection moves faster than a project that combines custom mapping, several sources and data processing. Tell us your mail or launch date when you request a count and we will confirm a realistic schedule before you order.

Next step

Tell us who you want to reach. We'll show you what's possible.

A count request takes a couple of minutes. A member of the AVS team reviews every request personally.

Or call 714-617-4589

How AVS works

  1. 01

    Tell us who you want to reach.

    A sentence is enough to start: who, where, and what the campaign needs to do.

  2. 02

    We help define the target.

    Recommended selections, geography and a count you can react to.

  3. 03

    We source and prepare the data.

    Licensed, cleaned, processed and formatted for how you will use it.

  4. 04

    You receive campaign-ready data.

    Delivered to you or your production partner, in the format they require.

Get a custom list count Call